The first event is the 44th Collector Car Show and Auction set on Feb. 2-24. The event, with over 600 collectable cars and trucks, is anticipated to captivate the hearts of aficionados. The auto show and auction will be presented by Keith McCormick at the Spa Resort Casino.

Additionally, on Mar. 1, Saturday the first annual Desert Classic Concours will be held at the O’Donnell Golf Club in Palm Springs. Based on the popular Pebble Beach Concours d’Elegance, over 100 vehicles bearing millions as sticker price will wow aficionados. Cars include Aston Martins, Cords, Duisenbergs and other cars in rarity.

Admission will be $20 per individual. The proceeds of the said show will benefit Animal Samaritans SPCA, The Eisenhower Lucy Curci Cancer Center and College of the Desert.

"Palm Springs, which has always been home for many exotic cars, is the perfect setting for both events," said Keith McCormick, who is organizing the Concours along with Paul Merrigan of Indian Wells.

Expanded to 3 days, the Exotic Car Auction will feature more than 600 vehicles ranging from sports and muscle cars to antiques and exotics, The Desert Sun reported. "Something for everyone," McCormick said. Auction prices typically range from under $2,000 to more than $200,000.

The value of the cars auctioned in the past 12 months totaled more than $15 million, said Jason McCormick, manager. "The quality and value of the cars have been steadily improving," he said. The auction will start at 6 p.m. Friday and 8 a.m. on Saturday and Sunday. For a photo preview of the exotic cars, visit www.classic-carauctions.com.

To note, McCormick has auction exotic cars for more than 2 decades now, has sold Frank Sinatra’s 1984 Rolls Royce Corniche convertible, Liberace’s 1984 Zimmer Golden Spirit and other remarkable cars.

You won’t need the Mats4Less all weather cargo liner to keep your ride dirt-proof. Just be there. No matter what.

Julian Edgar writes for autospeed and he has his ideas on how to make a really unique car.  Basically, in his article, he said that it is cost effective if one should just improve a mass produced vehicle to make it look different with a new body and by improving its performance.

"Rather than take just some bits from a donor car (whether that’s a Honda S2000 or a Mazda MX5), why not build the one-off car around all the mechanical bits of another car? The engine, driveline, brakes, suspension, instruments, wiring loom, engine management, traction control, ABS – the lot," writes Edgar.

He also said that there are some vehicles out there that can be easily made into a one-off car.  "If you picked a car with a low-mounted engine (like an Impreza WRX) or a mid-mount engine (like a Toyota MR2) you could surely change the shape of the body very considerably so that it wouldn’t resemble the donor in any visual way," he continued.

This is quite a good idea.  If you are really looking to buy a new unique car from a manufacturer of specialty cars, why not a used car and have its appearance changed?  It really makes a lot of sense since you only have to replace the auto body parts of the vehicle.  

Forbes writes:

Pay $37,175 for the BMW Z4 Roadster, and you can cruise around town in a two-seater roadster that allows you to automatically control the drop top while listening to your favorite tunes through a 10-speaker audio system.

The $35,605 Lincoln MKX crossover utility vehicle is loaded with standard features like heated, dual power mirrors with memory, a leather-wrapped steering wheel with genuine wood accents, and four-wheel disc brakes with an anti-lock braking system. Options include 20-inch chrome-clad wheels, a panoramic roof and a voice-activated DVD-based navigation system. The Volvo XC70, a $36,755 midsize wagon, is loaded with advanced safety features like hill descent control and full-length side curtain airbags.

Vincentric auto research firm provided maintenance costs calculated over a five-year period. Vehicles with the lowest costs, which include oil changes, wheel alignments and replacement wiper blades, made the list. Finally, we capped our list at cars costing $50,000; this allowed us to measure a wide range of vehicles, from coupes to large cars.

The under-$50,000 segment, meanwhile, is varied. You can find an Audi A3 wagon with a starting price of $25, 930 and a Saab 9-3 convertible beginning at $26,000. At the top end is the Land Rover SUV starting at $44,933 and the Mercedes SLK roadster with a base price of $46,000. Add in a few select options, and you can easily meet the $50,000 threshold.

"You are treating yourself with these vehicles," said Stephanie Brinley, senior manager of product analysis at AutoPacific, a market research firm covering the auto industry. "It is reaching a level of maturity. You’ve reached a stage in your life where you want a little more luxury, and you can afford to purchase a vehicle with more amenities."

Luxury cars are now aimed at young professionals who have ever-increasing demands. As such, automakers see to it that the new demands are met. Otherwise, they’ll lose a significant slice of the market.

Before you purchase any of those cars, instill in your mind that once you tried luxury cars, you may never want any other.

Well, it comes from the manufacturer of Audi V8 Quattro parts. Yes, Audi’s ‘Godfather’ ad is a Super Bowl star!

So what made the “game within a game” so outstanding? The Associated Press gave a quick rundown…

Super Bowl Highlights:

Best Reference To A Classic Movie Scene: Audi. In a replay of a vintage scene from "The Godfather," an older man wakes up in his luxurious bed and senses something amiss. In the movie, it’s a severed horse head which turns up under the sheets — here, it’s an oil-soaked grille from another car. "Old luxury just got put on notice," the tag line says, as a spanking new Audi speeds off.

Most Alarming Use of A Comb-Over: PepsiCo Inc. Guy nodding off while sitting at the bar in a diner, sending his massively exaggerated comb-over flailing in all directions. His state of sleepiness — along with a factory worker who’s watching a line of bobble-head dolls go by — is soon fixed with a dose of PepsiCo’s Diet Pepsi Max.

Best Use of Furry Creatures: Bridgestone Firestone North America. When a car comes rushing up on a squirrel munching on an acorn in the middle of the road, a chorus of creatures — including an owl, raccoon, deer, and even a turtle — unleashes terrorized screams that alert the driver to swerve and avoid the squirrel.

Most Blatant Use of South Asian Stereotype: Salesgenie.com sent out press materials this year saying it hoped to be named worst ad in the Super Bowl for the second year running, given all the attention it got last year. One of its contenders for Super Bowl XLII: An animated clunker featuring a hapless Indian salesman named Ramesh who has seven kids.

Cleverest Use of Swedish Words: Procter & Gamble Co.’s Tide to Go brand, for inserting several words of Swedish into the babble-talk spoken by a distracting stain chattering away on the front of a shirt worn by an applicant in the middle of a job interview.